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Performance Marketing
Profitable growth, weekly reported.

Meta, Google, and YouTube ad management built around CAC, LTV, and payback — not vanity metrics. Tight feedback loops, transparent reporting, no agency theatre.

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Why this matters

The real problem we're solving.

Most performance marketing engagements fail not because of bad ad creative, but because of bad attribution and worse reporting. The dashboard says 4x ROAS while the bank account says burn.

We run campaigns the way an operator inside the company would — measured against blended CAC, contribution margin, and 30/60/90-day payback. Not platform ROAS.

If your campaigns are profitable, we'll scale them. If they're not, we'll either fix them or tell you to pause and fix the offer first.

What you get.

  • Channel strategyWhich platforms, what budget split, what creative cadence — based on your unit economics.
  • Account setup & auditFull audit of existing accounts; clean rebuild if needed (without losing history).
  • Campaign managementDaily monitoring, weekly optimisation, biweekly creative refresh.
  • Creative briefsWorking briefs to your in-house design team or our retained designers.
  • Reporting dashboardLive dashboard with blended CAC, payback, and contribution margin — not platform ROAS.
  • Monthly reviewStrategy call to review what worked, what to scale, what to kill.
How we run this

The process, in four steps.

1

Audit

Existing accounts + unit economics review.

2

Setup

Rebuild or refine campaign architecture.

3

Run

Daily management + weekly optimisation.

4

Scale

Profitable campaigns scaled, unprofitable killed.

Packages

Pick the right scope for your stage.

All prices include GST. No hidden fees. Cancel any month for retainers (with notice).

Launch

Up to ₹3L/mo ad spend
₹ 40,000
Inclusive of GST
  • 1 platform (Meta or Google)
  • Up to 5 campaigns
  • Weekly reporting
  • Creative briefs (not production)
  • Month-on-month engagement
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Most popular

Scale

Up to ₹10L/mo ad spend
₹ 75,000
Inclusive of GST
  • 2 platforms
  • Up to 12 campaigns
  • Weekly + ad-hoc reporting
  • Creative briefs + light production
  • Strategy call (monthly)
  • 3-month minimum
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Growth

₹10L+/mo ad spend
₹ 150,000
Inclusive of GST
  • 3+ platforms
  • Unlimited campaigns
  • Live dashboard + weekly call
  • Senior strategist + creative team
  • 6-month minimum
  • Quarterly business review
Buy this package Discuss customisation

Need something different? Most engagements end up customised after the first conversation. Book a free call to discuss your specifics.